In early December, NBA trades are rare, yet there’s a lot of buzz about Jimmy Butler from the Miami Heat. Could it be linked to his coffee venture, Big Face Coffee?
Jimmy’s Coffee Adventure:
On Friday, Jimmy Butler launched the first store for his coffee brand. This idea took shape during the 2020 NBA bubble in Orlando. Back then, he brewed coffee in his hotel room and sold it for $20 a cupโcash only! He even joked about charging extra for using a French press.
experience the new frontier in coffee this friday Dec 6 at 9am.
— Jimmy Butler (@JimmyButler)
The Birth of Big Face Coffee:
Players received $1,020 in cash per diem during the bubble, mostly in hundreds and one twenty-dollar bill. If they ran out of twenties, they’d pay $100 per cup! What began as a joke turned into a serious business. Jimmy traveled to Colombia to source beans and started selling coffee under the Big Face label around Miami before opening his store.
So apparently Jimmy Butler wasn't kidding about the up-charge for the use of his French Press at Disney. (From Meyers Leonard's Twitter):
— Ira Winderman (@IraHeatBeat)
Trade Rumors and Publicity Stunts:
The timing of trade rumors seems suspicious since it’s still two months until the trade deadline. Butler enjoys the speculation, saying any publicity is good publicity. Fans think he’s brilliant at keeping himself in the spotlight.
In Minnesota, he famously demanded a trade by dominating practice and then giving an interview right after. Last year with Miami, he showed up with dreadlocks on media day and later sported an “emo look” hairstyle.
Ongoing Speculations:
Rumors continue as Butler’s agent clashes with ESPN over these reports. Meanwhile, Big Face Coffee shines with excellent reviews from “New York Times.”
Jimmy might want a trade for an extension or just enjoy being talked about; either way, he’s like his coffeeโexpensive but worth it!
