The Pistons just dropped some big news, and itโs got sneakerheads and hoop fans buzzing!
New Threads, New Partner
So, the Detroit Pistons are teaming up with StockX, the go-to online marketplace for kicks and streetwear. Starting in the 2024-25 season, youโll see the StockX logo stitched on the left strap of those iconic Pistons jerseys. This multi-year deal is a big move, especially since StockX is stepping in for United Wholesale Mortgage (UWM), which had been the jersey patch sponsor for the last three seasons.
Motor City Match Made in Heaven
Hereโs the cool part: both the Pistons and StockX are Detroit natives. UWM, owned by Suns’ majority owner Mat Ishbia, had its run, but now itโs time for a fresh start. Rich Haddad, the Pistonsโ COO, couldnโt be more hyped about this collab. โOur players already love buying sneakers from StockX,โ he said. But donโt get too excitedโno free kicks or discounts for the players due to NBA rules. Bummer, right?
The Pistons have announced StockX as the new jersey patch sponsor this season.
StockX is a Detroit-based resale marketplace for sneakers, clothing and other products. This is the first jersey sponsor headquartered within the city.
Via @ComplexSneakers:
โ Pistons Uniform Tracker (@PistonsUniforms)
From Fan to Partner
Greg Schwartz, StockX co-founder, is living the dream. Growing up in Detroit, he was a die-hard Pistons fan. โI was eight years old when they won in โ89,โ Schwartz reminisced. Now, his companyโs logo will be on the jerseys of his favorite team. Talk about coming full circle! StockX will also be the presenting partner of the tunnel walk-ins for the Pistons.
In my opinion, this partnership feels super authentic. Itโs not just about business; itโs about community and shared history. Plus, who doesnโt love a good underdog story?
Kickback with the Stars
To celebrate this epic partnership, the Pistons and StockX are throwing the Detroit Kickback event. Itโs happening at Campus Martius Park, and itโs free! Expect to see Detroit legends like Big Sean, Jalen Rose, Lindsey Hunter, and even Pistons guard Cade Cunningham.
Oh, and a quick asideโdid you hear about that wild Curry trade rumor? Crazy stuff.
StockX has dabbled in jersey patches before with the G League Ignite, but this is their first NBA patch deal. Theyโre also putting some signage on the home court of the Pistonsโ G League team, the Motor City Cruise.
So, what do you think? Is this partnership a game-changer for the Pistons? Or just another logo on a jersey? Letโs hear your thoughts!
